Den Gaming House Brand Design
Den Gaming House Brand
Den is a branding project. A major project while in the final semester of University, I was tasked with coming up with a brand identity for a gaming company. Because e-sports has taken up such a well know position within the gaming world, I challenged myself to create a brand for a gaming den. A gaming den, or gaming house as is a more popular term, is a location where people can go to either professionally or casually compete in online gaming.
The brand in which I designed was meant for a gaming arena meant for professional gamers. With this in mind the design is meant to be fierce and edge to play off of the precision, skill and sheer savagery it takes in order to be the best of the best within the gaming world. Den gaming Arena was design for the elite.
Slate on pitch, the design is meant to be stark in contrast to the red of the type.
Used in posters and as a decorative display element.