Den Gaming House Brand Design

 
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Den Gaming House Brand

Den is a branding project. A major project while in the final semester of University, I was tasked with coming up with a brand identity for a gaming company. Because e-sports has taken up such a well know position within the gaming world, I challenged myself to create a brand for a gaming den. A gaming den, or gaming house as is a more popular term, is a location where people can go to either professionally or casually compete in online gaming.

The brand in which I designed was meant for a gaming arena meant for professional gamers. With this in mind the design is meant to be fierce and edge to play off of the precision, skill and sheer savagery it takes in order to be the best of the best within the gaming world. Den gaming Arena was design for the elite.

Den Custom Typography  Custom made typography for the Den Brand that is made to reflect the edginess and solid features of the brand identity.

Den Custom Typography

Custom made typography for the Den Brand that is made to reflect the edginess and solid features of the brand identity.

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BUSINESS Card

Slate on pitch, the design is meant to be stark in contrast to the red of the type.

Stationary Set  The set plays on slate colouring with the den red used as a highlighting and contrast feature.

Stationary Set

The set plays on slate colouring with the den red used as a highlighting and contrast feature.

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Illustration Graphic

Used in posters and as a decorative display element.